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What We Believe In

Nelo USA West Coast was founded with one simple vision in mind; to grow and support niche water sports in the United States with high quality products and expert guidance.  At Nelo USA West Coast, we believe in the transformative, positive, community building power of sport.  Over the years, water sports have shaped our lives; taught us invaluable life lessons and shown us unimaginable natural beauty.  We’ve learned how to turn dreams into goals, how to get up after we fall down and how to believe in something bigger than ourselves.  We believe in the ideals and philosophy of Olympism – in “blending sport with culture and education, Olympism seeks to create a way of life based on the joy found in effort, the educational value of good example and respect for universal fundamental ethical principles in the spirt of friendship and fair play”.  

We believe that all sports deserve professional attention, even the small ones. Water sports have taken us from boogie boards to the Olympic Games and now, it’s time to give back to  the sports that have given and taught us so much. We are here because we believe you deserve the best and everyone needs a little guidance now and then.   Nelo USA West Coast exists to support and help grow water sports and we hope you come along for the ride. 

Who is Nelo?

Nelo is the world leader in high performance kayaks and canoes whose core competencies include innovation-based R&D, manufacturing and athlete centric services.   Nelo was created in 1978 by Manuel Ramos, and is located in Vila do Conde, Portugal.  The company was founded by paddlers and continues to this day to be run by athletes and enthusiasts.  Today, Nelo is the most recognized, valued and awarded brand in canoeing.  Since the 2004 Olympics, Nelo has proudly been the official Olympic Sponsor for Canoe Sprint. Nelos have earned a total of 93 Olympic Medals; winning 27 of the 36 available medals in Rio.

The company has recently invested in a state-of-the-art manufacturing plant which allows Nelo to apply their innovation and manufacturing muscle to new product lines.  Nelo now makes a full Surfski and Rowing lineup.  The company also manufactures brands under license; they now make Struer Kayaks, LightCorp SUP, Tiderace Sea Kayaks and many others.  They are making Coastal Rowing shells, Canoe Polo boats and much, much more. 

At the heart of Nelo, there exists the athlete and Nelo prides itself on putting athletes first.  They were the first company to provide professional services at major races and they strive to provide equipment to match different needs.

Boating sports are their passion and Nelo actively reaches out to grow them. They partnered with ICF in a program to develop the sport in countries in South America, Africa and Asia by sending materials, tools and a team to educate locals in order for them to have all the capabilities to manufacture their own boats and thus have the means to introduce canoeing to new paddlers. 

Nelo Portugal has set the bar high, and here at Nelo USA West Coast, we like that.   We are very proud to work with this amazing company and continue to grow water sports.  Thanks for reading!

Fit. Fast. Fun